PSA about Business Today

If you get your space news from the website businesstoday.in, this post is for you. Business Today has published several articles over the last few weeks about the Starliner saga with misleading headlines and claims blown far out of proportion. I’d been putting off writing about them but this morning, I spotted the following piece:

Business Today has produced all these misleading articles in this format, resembling Instagram reels. This is more troubling because we know tidbits like this are more consumable as well as are likely to go viral by virtue of their uncomplicated content and simplistic message. Business Today has also been focusing its articles on the saga on Sunita Williams alone, as if the other astronauts don’t exist. This choice is obviously of a piece with Williams’s Indian heritage and Business Today’s intention to maximise traffic to its pages by publishing sensational claims about her experience in space. As I wrote before:

… in the eyes of those penning articles and headlines, “Indian-American” she is. They’re using this language to get people interested in these articles, and if they succeed, they’re effectively selling the idea that it’s not possible for Indians to care about the accomplishments of non-Indians, that only Indians’, and by extension India’s, accomplishments matter. … Calling Williams “Indian-American” is to retrench her patriarchal identity as being part of her primary identity — just as referring to her as “Indian origin” is to evoke her genetic identity…

But something more important than the cynical India connection is at work here: in these pieces, Business Today has been toasting it. This my term for a shady media practice reminiscent of a scene in an episode of the TV show Mad Men, where Don Draper suggests Lucky Strike should advertise its cigarettes as being “toasted”. When someone objects that all cigarettes are toasted, Draper says they may well be, but by saying publicly that its cigarettes are toasted, Lucky Strike will set itself out without doing anything new, without lying, without breaking any rules. It’s just a bit of psychological manipulation.

Similarly, Business Today has been writing about Williams as if she’s the only astronaut facing an extended stay in space (and suggesting in more subtle ways that this fate hasn’t befallen anyone before — whereas it has dozens of times), that NASA statements concern only her health and not the health of the other astronauts she’s with, and that what we’re learning about her difficulties in space constitute new information.

None of this is false but it’s not true either. It’s toasted. Consider the first claim: “NASA has revealed that Williams is facing a critical health issue”:

* “NASA has revealed” — there’s nothing to reveal here. We already know microgravity affects various biochemical processes in the body, including the accelerated destruction of red blood cells.

* “Williams is facing” — No. Everyone in microgravity faces this. That’s why astronauts need to be very fit people, so their bodies can weather unanticipated changes for longer without suffering critical damage.

* “critical health issue” — Err, no. See above. Also, perhaps in a bid to emphasise this (faux) criticality, Business Today’s headline begins “3 million per second” and ends calling the number “disturbing”. You read it, this alarmingly big number is in your face, and you’re asking to believe it’s “disturbing”. But it’s not really a big number in context and certainly not worth any disturbance.

For another example, consider: “Given Williams’ extended mission duration, this accelerated red blood cell destruction poses a heightened risk, potentially leading to severe health issues”. Notice how Business Today doesn’t include three important details: how much of an extension amounts to a ‘bad’ level of extension, what the odds are of Williams (or her fellow Starliner test pilot Barry Wilmore) developing “health issues”, and whether these consequences are reversible. Including these details would deflate Business Today’s ‘story’, of course.

If Business Today is your, a friend’s and/or a relative’s source of space news, please ask them to switch to any of the following instead for space news coverage and commentary that’s interesting without insulting your intelligence:

* SpaceNews

* Jeff Foust

* Marcia Smith

* Aviation Week

* Victoria Samson

* Jatan Mehta

* The Hindu Science

A spaceflight narrative unstuck

“First, a clarification: Unlike in Gravity, the 2013 film about two astronauts left adrift after space debris damages their shuttle, Sunita Williams and Butch Wilmore are not stuck in space.”

This is the first line of an Indian Express editorial today, and frankly, it’s enough said. The idea that Williams and Wilmore are “stuck” or “stranded” in space just won’t die down because reports in the media — from The Guardian to New Scientist, from Mint to Business Today — repeatedly prop it up.

Why are they not “stuck”?

First: because “stuck” implies Boeing/NASA are denying them an opportunity to return as well as that the astronauts wish to return, yet neither of which is true. What was to be a shorter visit has become a longer sojourn.

This leads to the second answer: Williams and Wilmore are spaceflight veterans who were picked specifically to deal with unexpected outcomes, like what’s going on right now. If amateurs or space tourists had been picked for the flight and their stay at the ISS had been extended in an unplanned way, then the question of their wanting to return would arise. But even then we’d have to check if they’re okay with their longer stay instead of jumping to conclusions. If we didn’t, we’d be trivialising their intention and willingness to brave their conditions as a form of public service to their country and its needs. We should think about extending the same courtesy to Williams and Wilmore.

And this brings us to the third answer: The history of spaceflight — human or robotic — is the history of people trying to expect the unexpected and to survive the unexpectable. That’s why we have test flights and then we have redundancies. For example, after the Columbia disaster in 2003, part of NASA’s response was a new protocol: that astronauts flying in faulty space capsules could dock at the ISS until the capsule was repaired or a space agency could launch a new capsule to bring them back. So Williams and Wilmore aren’t “stuck” there: they’re practically following protocol.

For its upcoming Gaganyaan mission, ISRO has planned multiple test flights leading up the human version. It’s possible this flight or subsequent ones could throw up a problem, causing the astronauts within to take shelter at the ISS. Would we accuse ISRO of keeping them “stuck” there or would we laud the astronauts’ commitment to the mission and support ISRO’s efforts to retrieve them safely?

Fourth: “stuck” or “stranded” implies a crisis, an outcome that no party involved in the mission planned for. It creates the impression human spaceflight (in this particular mission) is riskier than it is actually and produces false signals about the competencies of the people who planned the mission. It also erects unreasonable expectations about the sort of outcomes test flights can and can’t have.

In fact, the very reason the world has the ISS and NASA (and other agencies capable of human spaceflight) has its protocol means this particular outcome — of the crew capsule malfunctioning during a flight — needn’t be a crisis. Let’s respect that.

Finally: “Stuck” is an innocuous term, you say, something that doesn’t have to mean all that you’re making it out to be. Everyone knows the astronauts are going to return. Let it go.

Spaceflight is an exercise in control — about achieving it to the extent possible without also getting in the way of a mission and in the way of the people executing it. I don’t see why this control has to slip in the language around spaceflight.

Suni Williams and Barry Wilmore are not in danger

NASA said earlier this week it will postpone the return of Boeing’s crew capsule Starliner back to ground from the International Space Station (ISS), thus leaving astronauts Barry Wilmore and Sunita Williams onboard the orbiting platform for (at least) two weeks more.

The glitch is part of Starliner’s first crewed flight test, and clearly it’s not going well. But to make matters worse there seems to be little clarity about the extent to which it’s not going well. There are at least two broad causes. The first is NASA and Boeing themselves. As I set out in The Hindu, Starliner is already severely delayed and has suffered terrible cost overruns since NASA awarded Boeing the contract to build it in 2014. SpaceX has as a result been left to pick up the tab, but while it hasn’t minded the fact remains that Elon Musk’s company currently monopolises yet another corner of the American launch services market.

Against this backdrop, neither NASA nor Boeing — but NASA especially — have been clear about the reason for Starliner’s extended stay at the ISS. I’m told fluid leaks of the sort Starliner has been experiencing are neither uncommon nor dire, that crewed orbital test flights can present such challenges, and that it’s a matter of time before the astronauts return. However, NASA’s press briefings have featured a different explanation: that Starlier’s stay is being extended on purpose — to test the long-term endurance of its various components and subsystems in orbit ahead of operational flights — echoing something NASA discussed when SpaceX was test-flying its Dragon crew capsule (hat-tip to Jatan Mehta). According to Des Moines Register, the postponement is to “deconflict” with space walks NASA had planned for the astronauts and to give them and their peers already onboard the ISS to further inspect Starliner’s propulsion module.

This sort of suspiciously ex post facto reasoning has also raised concerns NASA knows something about Starliner but doesn’t plan on revealing what until after the capsule has returned — with the added possibility that it’s shielding Boeing to prevent the US government from cancelling the Starliner contract altogether.

The second broad reason is even more embarrassing: media narratives. On June 24, Economic Times reported NASA had “let down” and “disappointed” Wilmore and Williams when it postponed Starliner’s return. Newsweek said the astronauts were “stranded” on the ISS together with a NASA statement further down the article saying they weren’t stranded. The Spectator Index tweeted Newsweek’s report without linking to it but with the prefix “BREAKING”. There are many other smaller news outlets and YouTube channels with worse headlines and claims feeding a general sense of disaster.

However, I’m willing to bet a large sum of money Wilmore and Williams are neither “disappointed” nor feeling “let down” by Starliner’s woes. In fact NASA and Boeing picked these astronauts over greenhorns because they’re veterans of human spaceflight who are aware of and versed with handling uncertainties in humankind’s currently most daunting frontier. Recall also the Progress cargo capsule failure in April 2015, which prompted Russia to postpone a resupply mission scheduled for the next month until it could identify and resolve some problems with the launch vehicle. Roscosmos finally flew the mission in July that year. The delay left astronauts onboard the ISS with dwindling supplies as well as short of a crew of three.

The term “strand” may also have a specific meaning: after the Columbia Space Shuttle disaster in 2003, NASA instituted a protocol in which astronauts onboard faulty crew capsules in space could disembark at the ISS, where they’d be “stranded”, and wait for a separate return mission. By all means, then, if Boeing is ultimately unable to salvage Starliner, the ISS could undock it and NASA could commission SpaceX to fly a rescue mission.

I can’t speak for Wilmore and Williams but I remain deeply sceptical that they’re particularly bummed. Yet Business Today drummed up this gem: “’Nightmare’: Sunita Williams can get lost in space if thrusters of NASA’s Boeing Starliner fail to fire post-ISS undocking”. Let’s be clear: the ISS is in low-Earth orbit. Getting “lost in space” from this particular location is impossible. Starliner won’t undock unless everyone is certain its thrusters will fire, but even if they don’t, atmospheric drag will deorbit the capsule soon after (which is also what happened to the Progress capsule in 2015). And even if it is Business Today’s (wet) “nightmare”, it isn’t Williams’s.

There’s little doubt the world is in the throes of a second space race. The first happened as part of the Cold War and its narratives were the narratives of the contest between the US and the USSR, rife with the imperatives of grandstanding. What are the narratives of the second race? Whatever they are, they matter as much as rogue nations contemplating weapons of mass destruction in Earth orbit matters because narratives are also capable of destruction. They shape the public imagination and consciousness of space missions, the attitudes towards the collaborations that run them, and ultimately what the publics believe they ought to expect from national space programmes and the political and economic value their missions can confer.

Importantly, narratives can cut both ways. For example, for companies like Boeing the public narrative is linked to their reputation, which is linked to the stock market. When BBC says NASA having to use a SpaceX Dragon capsule to return Wilmore and Williams back to Earth “would be hugely embarrassing for Boeing”, the report stands to make millions of dollars disappear from many bank accounts. Of course this isn’t sufficient reason for BBC to withhold its reportage: its claim isn’t sensational and the truth will always be a credible defence against (alleged) defamation. Instead, we should be asking if Boeing and NASA are responding to such pressures if and when they withhold information. It has happened before.

Similarly, opportunist media narratives designed to ‘grab eyeballs’ without considering how they will pollute public debate only vitiate narratives, raise unmerited suspicions of conspiracies and catastrophe, and sow distrust in sober, non-sensational articles whose authors are the ones labouring to present a more faithful picture.

Featured image: Astronauts Sunita Williams and Barry Wilmore onboard the International Space Station in April 2007 and October 2014, respectively. Credit: NASA.