Tag: Facebook

The BJP’s fake news (fake?) meeting

Reuters published a very interesting report on February 2, entitled ‘Exclusive-In heated meeting, India seeks tougher action from U.S. tech giants on fake news’. Excerpt:

Indian officials have held heated discussions with Google, Twitter and Facebook for not proactively removing what they described as fake news on their platforms, sources told Reuters, the government’s latest altercation with Big Tech.

The officials, from the Ministry of Information and Broadcasting (I&B), strongly criticised the companies and said their inaction on fake news was forcing the Indian government to order content takedowns, which in turn drew international criticism that authorities were suppressing free expression, two sources said.

I’d have thought any good-faith attempt to crack down on fake news on social media and news-aggregation platforms will inevitably crack down on right-wing content generation enterprises, including the BJP’s bot/troll armies, its ministers and ‘news’ outlets like The Daily Guardian, OpIndia, etc. So BJP government officials getting worked up over this issue is insightful: contrary to what I thought was usually implied, the government honestly believes news that is at odds with its narratives is fake – or, knowing that Google, Facebook and Twitter will push back, this is the government’s ploy to be seen to be taking fake news on these platforms seriously without eventually having to do anything about it.

The government has an able collaborator in Google at least, whose executives had a solution for the government officials’ problem: reduce transparency.

Executives from Google told the I&B officials that one way to resolve that was for the ministry to avoid making takedown decisions public. The firms could work with the government and act on the alleged fake content, which could be a win-win for both sides, Google said, according to one of the sources.

Interestingly again, according to Reuters, officials “summarily rejected” this idea because the “takedowns also publicise how the companies weren’t doing enough to tackle fake news on their own”. This “heated exchange” sounds like the real win-win to me: the party comes off looking like a) it’s opposed to fake news and b) its social-media legions aren’t engaged in manufacturing fake news, while these ‘tech giants’ don’t alienate the political right and protect their profits.

The weekly linklist – July 25, 2020

I’ve decided to publish this linklist via Substack. Next weekend onwards, it will only be available on https://linklist.substack.com. And this is why the list exists and what kind of articles you can find in it.

  • Want to buy a parrot? Please login via Facebook. – “F-commerce emerged in Bangladesh largely because there was no major e-commerce platform to absorb all the business. But although it’s biggest there, this form of selling isn’t exclusive to the country, or even the region: globally, 160 million small stores operate on Facebook, and in countries like Thailand, almost half of all online sales happen through social media.”
  • The history of climate science – “The fact that carbon dioxide is a ‘greenhouse gas’ – a gas that prevents a certain amount of heat radiation escaping back to space and thus maintains a generally warm climate on Earth, goes back to an idea that was first conceived, though not specifically with respect to CO2, nearly 200 years ago. The story of how this important physical property was discovered, how its role in the geological past was evaluated and how we came to understand that its increased concentration, via fossil fuel burning, would adversely affect our future, covers about two centuries of enquiry, discovery, innovation and problem-solving.”
  • The story of cryptomining in Europe’s most disputed state – “In early 2018, millions of digital clocks across Europe began falling behind time. Few took notice at first as slight disruptions in the power supply caused bedside alarms and oven timers running on the frequency of electric current to begin lagging. … European authorities soon traced the power fluctuations to North Kosovo, a region commonly described as one of Europe’s last ganglands. Since 2015, its major city, Mitrovica, has been under the control of Srpska Lista, a mafia masquerading as a political party. Around the time Srpska came to power, North Kosovo’s electricity consumption surged. Officials at the Kosovo Electricity Supply Company in Prishtina, Kosovo’s capital city, told me that the region now requires 20 percent more power than it did five years ago. Eventually, it became clear why: across the region, from the shabby apartment blocks of Mitrovica to the cellars of mountain villages, Bitcoin and Ethereum rigs were humming away, fueling a shadow economy of cryptocurrency manufacturing.”
  • Electromagnetic pulses are the last thing you need to worry about in a nuclear explosion – “The electromagnetic pulse that comes from the sundering of an atom, potentially destroying electronics within the blast radius with some impact miles away from ground zero, is just one of many effects of every nuclear blast. What is peculiar about these pulses, often referred to as EMPs, is the way the side effect of a nuclear blast is treated as a special threat in its own right by bodies such as the Task Force on National and Homeland Security, which, despite the official-sounding name, is a privately funded group. These groups continue a decadelong tradition of obsession over EMPs, one President Donald Trump and others have picked up on.”
  • India’s daunting challenge: There’s water everywhere, and nowhere – “I am walking across the world. Over the past seven years I have retraced the footsteps of Homo sapiens, who roamed out of Africa in the Stone Age and explored the primordial world. En route, I gather stories. And nowhere on my foot journey—not in any other nation or continent—have I encountered an environmental reckoning on the scale of India’s looming water crisis. It is almost too daunting to contemplate.”
  • Here be black holes – “During the 15th and 16th centuries, when oceans were the spaces between worlds, marine animals, often so prodigious that they were termed sea monsters, were difficult to see and even harder to analyse, their very existence uncertain. Broadly construed, the history of space science is also a story of looking across and into the ocean – that first great expanse of space rendered almost unknowable by an alien environment. Deep space, like the deep sea, is almost inaccessible, with the metaphorical depth of space echoing the literal depth of oceans. These cognitive and psychic parallels also have an analogue in the practicalities of survival, and training for space missions routinely includes stints under water.”
  • Birds bear the warnings but humans are responsible for the global threat – “Bird omens of a sort are the subject of two recent anthropological studies of avian flu preparedness in Asia. Both Natalie Porter, in Viral Economies, and Frédéric Keck, in Avian Reservoirs, convey the ominousness suffusing poultry farming, using birds as predictors. As both demonstrate, studying how birds interact with human agriculture can provide early warnings of a grim future. Indeed, Keck in Avian Reservoirs explicitly compares public-health surveillance (which he studies in the book) to augury, tracing ‘the idea that birds carry signs of the future that humans should learn to read … back to Roman divination.'”
  • Fiction as a window into the ethics of testing the Bomb – “The stuff that surprised me was on the American side. For example, the assessment by Curtis LeMay [the commander who led US air attacks on Japan] where he basically says, “We’ve bombed the shit out of Japan. Hurry up with your atomic bomb, because there’s going to be nothing left if you don’t.” That shocked me, and also that they deliberately left those cities pristine because they wanted to show the devastation. They wanted, I believe, to kill innocent people, because they were already moving on to the Cold War.”
  • The idea of entropy has led us astray – “Perhaps physics, in all its rigors, is deemed less susceptible to social involvement. In truth, though, Darwinian and thermodynamic theories served jointly to furnish a propitious worldview—a suitable ur-myth about the universe—for a society committed to laissez-faire competition, entrepreneurialism, and expanding industry. Essentially, under this view, the world slouches naturally toward a deathly cold state of disorder, but it can be salvaged—illuminated and organized—by the competitive scrabble of creatures fighting to survive and get ahead.”
  • How massive neutrinos broke the Standard Model – “Niels Bohr … had the radical suggestion that maybe energy and momentum weren’t really conserved; maybe they could somehow be lost. But Wolfgang Pauli had a different — arguably, even more radical — thought: that perhaps there was a novel type of particle being emitted in these decays, one that we simply didn’t yet have the capacity to see. He named it “neutrino,” which is Italian for “little neutral one,” and upon hypothesizing it, remarked upon the heresy he had committed: ‘I have done a terrible thing, I have postulated a particle that cannot be detected.'”
  • How a small Arab nation built a Mars mission from scratch in six years – “When the UAE announced in 2014 that it would send a mission to Mars by the country’s 50th birthday in December 2021, it looked like a bet with astronomically tough odds. At the time, the nation had no space agency and no planetary scientists, and had only recently launched its first satellite. The rapidly assembled team of engineers, with an average age of 27, frequently heard the same jibe. ‘You guys are a bunch of kids. How are you going to reach Mars?’ says Sarah Al Amiri, originally a computer engineer and the science lead for the project.”
  • The pandemic has made concentrated reading difficult. How are book reviewers dealing with this? – “To read good and proper, I needed to disconnect from the terrible reality of the present – wishful thinking with the always-on-alert mode that the pandemic thrust upon us. A few pages in, my mind would wander, snapping out of the brief, quiet moment and I’d find myself reaching for my phone. … But as neuroscientists world over have told us, it’s been hard for most people to focus, with our brain in fight-or-flight mode to the threat of the virus. An activity like deep reading is especially difficult because it requires a high level of engagement and quiet. So it wasn’t just me.”
  • Facebook’s employees reckon with the social network they’ve built – “Why was Zuckerberg only talking about whether Trump’s comments fit the company’s rules, and not about fixing policies that allowed for threats that could hurt people in the first place, he asked. ‘Watching this just felt like someone was sort of slowly swapping out the rug from under my feet,’ Wang said. ‘They were swapping concerns about morals or justice or norms with this concern about consistency and logic, as if it were obviously the case that ‘consistency’ is what mattered most.'”

Social media and science communication

The following article was originally intended for an Indian publication but I withdrew from the commission because I couldn’t rework the piece according to changes they required, mostly for lack of focus. I thank Karnika Kohli and Shruti Muralidhar for their inputs.

Since the mid-20th century, the news-publishing industry has wielded the most influence on people’s perception of what science is, what its responsibilities and goals are, and what scientists do. The internet changed this by disrupting how news-publishers made money.

In 2012, The Hindu used to sell a copy of its newspaper in Chennai for Rs 4.50 (or so) while it used to cost the publisher Rs 24 to print each copy. The publisher would make up the deficit by soliciting and printing ads from advertisers in different parts of the newspaper. The first major change in this regard was Google and the new centrality of its search engine to exploring the internet. Sites were keen to have their pages ‘rank’ better on search results and began to modify their content according to what Google wanted, giving rise to the industry of search-engine optimisation.

Second, Google AdSense allowed websites to run ads as well as advertisers to target specific users in line with which websites they visited and their content consumption patterns. Third, once Google News started becoming a major news aggregator, news sites re-tailored their content according to its specific needs, including reinterpreting the news in terms of the preferences of Google News and its users.

Fourth, bandwidth became cheaper around the world but especially in India, reducing the cost of accessing the internet and bringing more people online. In response, social media platforms — especially Facebook — began to set up walled gardens to keep these users from leaving the platform and consuming the news elsewhere. And when traffic to sites plummeted, their ads-based revenue came crashing down.

The effect of these ‘gardens’ has become so pronounced that recently, a paper in the journal Experimental Economics found that college students who went off Facebook consumed less news. This conclusion suffixes the belief that most people, especially in the 18-24 age group, consume the news on social media platforms with the notion that they don’t consume news anywhere else.

In another instance, Google at long last become a walled garden proper in August 2019: the fraction of its users who consumed the news on the site itself instead of following a link through to the publisher’s site had breached the 50% mark.

Finally, because the social media made it so easy to share information, citizen-journalism became more appealing, even lucrative. At the same time, social media platforms, which constantly evolve to accommodate their users’ aspirations, began to chip away at the need for public-spirited journalism. As a result, the amount of ‘bad information’ in the public domain exploded even as people become more unwilling to acknowledge that this was all the more reason society needed good journalists.

Obviously all of this is bound to have profound implications for how social media users perceive science. But while this isn’t easy to gauge without a dedicated, long-term study, it is possible to extrapolate based on what we know from anecdotal experiences. Through this exercise, let’s also move beyond the logistics of using the social media well and spotlight the virtues of getting on these platforms that so many people love to hate.

Broadly, social media allows users to organise information in a fixed number of ways but doesn’t give users control over how they are displayed. This limitation is good because the platform sidesteps the paradox of choice and forces users to focus only on what they are saying. But it is also bad because the limitation eliminates diversity of presentation, sometimes forcing users to shoehorn an idea into a note or image when a longer article or an interactive graphic would work better.

Second, social media platforms incentivise some user behaviours over others, which then constrains how users can present scientific results.

These two arcs are united by the fact that these platforms have socialised the consumption of news (and the production as well to some extent). That is, users discover a lot of news these days in social settings, such as in conversation with other users or in the timelines of accounts they follow. Such discovery happens after the news has been filtered through the lenses of others’ interests, encouraging users to follow users whose tastes they like and views they endorse, and stay away from others. This tendency is psychologically rewarding because it contributes to building the echo chamber, which is then economically rewarding for the platform’s owners.

All together, the social media — comprising platforms whose motive is profit and not social and psychological wellbeing — are populist by design. They privilege popularity over accuracy and logical value. In this regard, it would be hubristic to assume that the public perception of science has been separately or distinctly affected by general social-media use patterns.

Then again, these patterns have also helped mature the old idea that public debates aren’t won or lost on the back of strong scientific evidence or clever logical arguments. More generally, science communication in India is becoming more popular at the same time Indians are becoming more aware of the socio-political consequences of our digital lives and worlds. This simultaneity has the potential to birthe a generation of more conscientious and social-media-savvy science communicators that can devise clever ways to work around apparent barriers.

For example, scientists can adapt an app that has been designed to communicate speed, say by allowing users to rapidly compose and share text, pictures or videos, to meaningfully convey changes in that speed. They could highlight how different parts of a long experiment can proceed at different paces: sluggishly when growing a bacterial culture overnight and rapidly when some chemical reactions with it produce results in seconds.

Communicators can also ‘hack’ social-media echo chambers by setting up small, homogenous online communities. According to one 2018 study, such groups can “maximise the amount of information available to an individual” according to their preferences. The study argues that such “homophilic segregation can be efficient and even Pareto-optimal for society”.

Finally, the limits on how users can organise and present information has in fact incentivised those who had stayed away from communicating science for lack of time and/or resources to sign up. Maintaining a blog or writing articles for newspapers can be laborious. Additionally, writing for the press — the historically most common way to communicate scientific knowledge outside of journals — also means using at least a few hundred words to set readers up before the author can introduce her idea.

But if you discover that a paper has made a mistake or that you want to explain how something works, you post a few threaded tweets on Twitter in a matter of minutes and you are done. A Facebook note wouldn’t take much longer. Instagram even gives you the added benefit of using a large visual prompt to grab users’ attention. WhatsApp introduced the power to do all of this from your smartphone.

One remarkable subset of this group is traditionally underprivileged science workers (to use a broader term that encompasses scientists, postdoctoral scholars and lab assistants). While journalists are typically expected to be objective in their assessment, they — like almost everyone else — have been fattened on a diet of upper-caste men as scientists. So in the course of shortening the distance between a communicator and her audience, social media platforms empower less privileged groups otherwise trapped in a vicious media cycle, which renders them more obscure, to become visible.

Of course, some platforms exact a steep psychological price from users of currently or formerly marginalised groups (including women, transgender people, transsexual people, and pretty much everyone that doesn’t conform to heteronormativity) by forcing them to put up with trolls. So their continued presence on these platforms depends on the support of their institutions, other scientists and science communicators. And should they persist, the rewards range from opportunities to change users’ impression of who/what a scientist is to presenting themselves as a more socially just set of role models to aspiring scientists.

Obviously populism has downsides that are inimical to how science works and how it needs to be communicated, such as by falsely conflating brevity with conciseness and objectivity with neutrality. But it is always better to have a bunch of people using the social media to communicate science while being aware of its (arguably marginal) pitfalls than to have them avoid communicating altogether. This also seems to be the prevailing spirit among those scientists who recognise the importance of reaching the people, so to speak.

Science communication is becoming increasingly popular as an interdisciplinary field of its own right, wherein scientists and sociologists team up to determine the general principles of good communication by examining why some stories work so well among certain audiences, how psychological and linguistic techniques could play a part in establishing authority, etc.

These efforts parallel many scientists taking to Facebook and Twitter, posting updates regularly including comments on the news of the day (at least from their points of view) and offering non-scientists a glimpse of what it is like to be a working scientist in India. Easier access to their views also allows science journalists to contact scientists to understand which developments are worth covering and to solicit comments on the merits of a study or an idea.

In effect, Snehal Kadam and Karishma Kaushik wrote in IndiaBioscience, “social media discussions and opinions are playing a key role in Indian science. This is evident on multiple fronts, from increasing accessibility to administrators and enforcing policy changes to determining the way the Indian science community wants to be represented and viewed, and even breaking down silos between scientists and citizens.”

There are many resources to help scientists understand the social media and use these platforms to their advantage — whether to popularise science, find other scientists to collaborate with or debate science-related issues. I don’t want to repeat their salient suggestions (but @IndScicomm is a good place to start), plus I am not a scientist and I will let scientists decide what works for them.

That said, it is useful to remember that the social media are here to stay. As Efraín Rivera-Serrano, a cell-biology and virology researcher, wrote on PLOS, “These platforms are shaping the future of science and it is imperative for us to exploit these avenues as outreach tools to introduce, showcase, and defend science to the world.”

IBT’s ice-nine effect on Newsweek

In his 1963 novel Cat’s Cradle, Kurt Vonnegut describes a fictitious substance called ice-nine: a crystalline form of water that converts all the liquid water it comes into contact with into more ice-nine. This is the sort of effect the International Business Times had on Newsweek, which, as Daniel Tovrov writes in the Columbia Journalism Review, went from being one of the ‘big three’ American news magazines to a lesser entity that can’t say why it exists within the last decade of its eighty-year – and counting – existence.

One big reason, apart from Newsweek editors’ continuing preference for page-views over informed reportage, is IBT’s ownership of the magazine from 2012 to 2018. IBT is a business, not a journalism organisation; it made its money through ads on its pages, and it got people to come see those ads and maybe click on a few by publishing a large volume of articles with clickbait headlines.

It’s certainly not alone in adopting this business model but what Tovrov leaves unsaid is that Google’s and Facebook’s – but especially Google’s – decisions to make this model profitable has allowed businesses like IBT to assume ownership of journalism organisations like Newsweek, running them aground. Like the ice-nine in Cat’s Cradle, it isn’t just that IBT was shot to hell but that Google empowered its employees – who are to blame here as much as Google itself – to consign other organisations it came into contact with to the same fate.

There’s even a distressing self-symmetry to this story; to quote Tovrov:

… Jeffrey Rothfeder, our Editor-in-Chief, said that the clickbait would bring in revenue while hard-news reporting would build our reputation. Much of Newsweek’s current disorder was incubated in those early days of IBT, when we were still figuring out how digital journalism would work. We quickly learned that the patience of the owners, who own Newsweek today, was short. I witnessed incredible journalists lose their jobs over inconsistent traffic, despite editors’ best efforts to save them by shifting them from desk to desk to avoid detection.

There’s a ‘moral of the story’ moment tucked away here about a causal link – which wasn’t so obvious until BuzzFeed’s famous failure came along in January this year – between the gambler’s conceit of adopting the CPM model and the eventual ruin the model brings to newsroom practices. The best safeguard would be to have editors empowered to hit the brakes but by that time the organisation has likely changed in a way that that’s too much to ask for.

Many of us adopted the strategy of using a pseudonym to [cook up stories] when we needed quick hits. The owners and editors were fine with this, but a CMS update created automated bylines and ended the practice. It was in this era that, due to a contagious morale problem, IBT management added a carrot to go along with the stick: traffic bonuses.

It seems Newsweek – of all the publications possible – today exemplifies the worst of what happens when publishers sink more money into the ads-based CPM model of generating revenue: the newsroom becomes yet another late-capitalism enterprise whose employees fight for a sliver of the pie while their work lands significant chunks in the hands of its owners. It’s also a sign of how dependent the magazine is on Google that (a part of) Newsweek‘s existing staff is optimistic Google’s new changes to its ranking algorithm, to prioritise original in-depth reportage over recycled material, will make their jobs more enjoyable.

The technically correct strapline

(Re)Stumbled upon this article, by Ed Yong in The Atlantic, July 2016, this morning. As usual, it is rivetingly packaged. The strapline in particular caught my eye:

Biology textbooks tell us that lichens are alliances between two organisms—a fungus and an alga. They are wrong.

Makes you go “Wow”, doesn’t it? But then you read the article and realise the strap is not entirely right. Lichens are still symbiotic unions of fungi and algae; the new finding is that there are two types of fungi involved, not one. You realise it’s the sort of blurb that only a pedantic biologist might be able to defend, or the sort of blurb most readers could be expected to gloss over because the article’s author is Ed Yong.

I would never have used this strapline to describe the story. Instead, here’s the one we did use for Nandita Jayaraj’s story on the same topic:

Lichens are the most famous and successful examples of symbiosis on Earth, but an unexpected discovery of a third player in this composite organism has given their study a much needed jolt.

As R. Prasad, the science editor of The Hindu, says,

… the strapline (or deck) together with the headline makes the sales pitch to the reader for her time. The headline is often the sole bit of metadata that will be most visible on platforms like Facebook and Twitter, and is the one that’ll be most commonly shared (my guess). This way, the headline makes the all-important elevator pitch to bring the reader off of her platform and onto our site. Once she’s here, the strapline makes a more extended pitch to get her to start reading the body.

For curiosity gap headlines, the strapline often heightens the curiosity instead of fulfilling it. This is also true in the Ed Yong article: the headline makes you wonder what bit of biology was overturned; the strapline takes over from there, focuses your imagination into the niche, and still keeps you wondering (not necessarily about the same thing). The question here to me is whether it’s okay to be only technically right in the strapline because it’s still part of the inverted pyramid, where you can get away with making generalisations at the top as you funnel the reader’s curiosity into more specific niches below.

As a prolific consumer of science writing both fab and crap, The Atlantic‘s strap is not good enough for me; it’s a letdown. While Yong does a typically good job of dramatising the reveal, it pales in comparison to what the strap seemed to suggest. Such a description would be par for the course on, say, the Times of India, but I would expect much better from The Atlantic. It often feels like the smaller publishers are held to higher standards than the bigger ones, and in this sense The Atlantic certainly towers over The Wire.

Featured image credit: Free-Photos/pixabay.

How science is presented and consumed on Facebook

This post is a breakdown of the Pew study titled The Science People See on Social Media, published March 21, 2018. Without further ado…

In an effort to better understand the science information that social media users encounter on these platforms, Pew Research Center systematically analyzed six months’ worth of posts from 30 of the most followed science-related pages on Facebook. These science-related pages included 15 popular Facebook accounts from established “multiplatform” organizations … along with 15 popular “Facebook-primary” accounts from individuals or organizations that have a large social media presence on the platform but are not connected to any offline, legacy outlet.

Is popularity the best way to judge if a Facebook page counts as a page about science? Popularity is an easy measure but it often almost exclusively represents a section of the ‘market’ skewed towards popular science. Some such pages from the Pew dataset include facebook.com/healthdigest, /mindbodygreen, /DailyHealthTips, /DavidAvocadoWolfe and /droz – all “wellness” brands that may not represent the publication of scientific content as much as, more broadly, content that panders to a sense of societal insecurity that is not restricted to science. This doesn’t limit the Pew study insofar as the study aims to elucidate what passes off as ‘science’ on Facebook but it does limit Pew’s audience-specific insights.

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… just 29% of the [6,528] Facebook posts from these pages [published in the first half of 2017] had a focus or “frame” around information about new scientific discoveries.

Not sure why the authors, Paul Hitlin and Kenneth Olmstead, think this is “just” 29% – that’s quite high! Science is not just about new research and research results, and if these pages are consciously acknowledging that on average limiting their posts about such news to three of every 10 posts, that’s fantastic. (Of course, if the reason for not sharing research results is that they’re not very marketable, that’s too bad.)

I’m also curious about what counts as research on the “wellness” pages. If their posts share research to a) dismiss it because it doesn’t fit the page authors’ worldview or b) popularise studies that are, say, pursuing a causative link between coffee consumption and cancer, then such data is useless.

From 'The science people see on social media'. Credit: Pew Research Center
From ‘The science people see on social media’. Credit: Pew Research Center

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The volume of posts from these science-related pages has increased over the past few years, especially among multiplatform pages. On average, the 15 popular multiplatform Facebook pages have increased their production of posts by 115% since 2014, compared with a 66% increase among Facebook-primary pages over the same time period. (emphasis in the original)

The first line in italics is a self-fulfilling prophecy, not a discovery. This is because the “multiplatform organisations” chosen by Pew for analysis all need to make money, and all organisations that need to continue making money need to grow. Growth is not an option, it’s a necessity, and it often implies growth on all platforms of publication in quantity and (hopefully) quality. In fact, the “Facebook-primary” pages, by which Hitlin and Olmstead mean “accounts from individuals or organizations that have a large social media presence on the platform but are not connected to any offline, legacy outlet”, are also driven to grow for the same reason: commerce, both on Facebook and off. As the authors write,

Across the set of 30 pages, 16% of posts were promotional in nature. Several accounts aimed a majority of their posts at promoting other media and public appearances. The four prominent scientists among the Facebook-primary pages posted fewer than 200 times over the course of 2017, but when they did, a majority of their posts were promotions (79% of posts from Dr. Michio Kaku, 78% of posts from Neil deGrasse Tyson, 64% of posts from Bill Nye and 58% of posts from Stephen Hawking). Most of these were self-promotional posts related to television appearances, book signings or speeches.

A page with a few million followers is likelier than not to be a revenue-generating exercise. While this is by no means an indictment of the material shared by these pages, at least not automatically, IFL Science is my favourite example: its owner Elise Andrews was offered $30 million for the page in 2015. I suspect that might’ve been a really strong draw to continue growing, and unfortunately, many of the “Facebook-primary” pages like IFLS find this quite easy to do by sharing well-dressed click-bait.

Second, if Facebook is the primary content distribution channel, then the number of video posts will also have shown an increase in the Pew data – as it did – because publishers both small and large that’ve made this deal with the devil have to give the devil whatever it wants. If Facebook says videos are the future and that it’s going to tweak its newsfeed algorithms accordingly, publishers are going to follow suit.

Source: Pew Research Center
Source: Pew Research Center

So when Hitlin and Olmstead say, “Video was a common feature of these highly engaging posts whether they were aimed at explaining a scientific concept, highlighting new discoveries, or showcasing ways people can put science information to use in their lives”, they’re glossing over an important confounding factor: the platform itself. There’s a chance Facebook is soon going to say VR is the next big thing, and then there’s going to be a burst of posts with VR-mediated content. But that doesn’t mean the publishing houses themselves believe VR is good or bad for sharing science news.

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The average number of user interactions per post – a common indicator of audience engagement based on the total number of shares, comments, and likes or other reactions – tends to be higher for posts from Facebook-primary accounts than posts from multiplatform accounts. From January 2014 to June 2017, Facebook-primary pages averaged 14,730 interactions per post, compared with 4,265 for posts on multiplatform pages. This relationship held up even when controlling for the frame of the post. (emphasis in the original)

Again, Hitlin and Olmstead refuse to distinguish between ‘legitimate’ posts and trash. This would involve a lot more work on their part, sure, but it would also make their insights into science consumption on the social media that much more useful. But until then, for all I know, “the average number of user interactions per post … tends to be higher for posts from Facebook-primary accounts than posts from multiplatform accounts” simply because it’s Gwyneth Paltrow wondering about what stones to shove up which orifices.

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… posts on Facebook-primary pages related to federal funding for agencies with a significant scientific research mission were particularly engaging, averaging more than 122,000 interactions per post in the first half of 2017.

Now that’s interesting and useful. Possible explanation: Trump must’ve been going nuts about something science-related. [Later in the report] Here it is: “Many of these highly engaging posts linked to stories suggesting Trump was considering a decrease in science-agency funding. For example, a Jan. 25, 2017, IFLScience post called Trump’s Freeze On EPA Grants Leaves Scientists Wondering What It Means was shared more than 22,000 times on Facebook and had 62,000 likes and other reactions.”

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Highly engaging posts among these pages did not always feature science-related information. Four of the top 15 most-engaging posts from Facebook-primary pages featured inspirational sayings or advice such as “look after your friends” or “believe in yourself.”

Does mental-health-related messaging on the back of new findings or realisations about the need for, say, speaking out on depression and anxiety count as science communication? It does to me; by all means, it’s “news I can use”.

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Three of the Facebook-primary pages belong to prominent astrophysicists. Not surprisingly, about half or more of the posts on these pages were related to astronomy or physics: Dr. Michio Kaku (58%), Stephen Hawking (58%) and Neil deGrasse Tyson (48%).

Ha! It would be interesting to find out why science’s most prominent public authority figures in the last few decades have all been physicists of some kind. I already have some ideas but that’ll be a different post.

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Useful takeaways for me as science editor, The Wire:

  1. Pages that stick to a narrower range of topics do better than those that cover all areas of science
  2. Controversial topics such as GMOs “didn’t appear often” on the 30 pages surveyed – this is surprising because you’d think divisive issues would attract more audience engagement. However, I also imagine the pages’ owners might not want to post on those issues to avoid flame wars (😐), stay away from inconclusive evidence (😄), not have to take a stand that might hurt them (🤔) or because issue-specific nuances make an issue a hard-sell (🙄).
  3. Most posts that shared discoveries were focused on “energy and environment, geology, and archeology”; half of all posts about physics and astronomy were about discoveries

Featured image credit: geralt/pixabay.

Friends no more

Growing up, watching Friends was a source of much amusement and happiness. Now, as a grownup, I can’t watch a single episode without deeply resenting how the show caricatures all science as avoidable and all scientists as boring. The way Monica, Rachael, Phoebe, Chandler and Joey respond to Ross’s attempts to tell them something interesting from his work or passions always provokes strong consternation and an impulse to move away from him. In one episode, Monica condemns comet-watching to be a “stupid” exercise. When Ross starts to talk about its (fictitious) discoverer, Joey muffles his ears, screams “No, no, no!” and begins banging on a door pleading to be let out. Pathetic.

This sort of reaction is at the heart of my (im)mortal enemy: the Invisible Barrier that has erupted between many people and science/mathematics. These people, all adults, passively – and sometimes actively – keep away from numbers and equations of any kind. The moment any symbols are invoked in an article or introduced in a conversation, they want to put as much distance as possible between them and what they perceive to be a monster that will make them think. This is why I doubly resent that Friends continues to be popular, that it continues to celebrate the deliberate mediocrity of its characters and the profound lack of inspiration that comes with it.

David Hopkins wrote a nice piece on Medium a year ago about this:

I want to discuss a popular TV show my wife and I have been binge-watching on Netflix. It’s the story of a family man, a man of science, a genius who fell in with the wrong crowd. He slowly descends into madness and desperation, lead by his own egotism. With one mishap after another, he becomes a monster. I’m talking, of course, about Friends and its tragic hero, Ross Geller. …

Eventually, the Friends audience — roughly 52.5 million people — turned on Ross. But the characters of the show were pitted against him from the beginning (consider episode 1, when Joey says of Ross: “This guy says hello, I wanna kill myself.”) In fact, any time Ross would say anything about his interests, his studies, his ideas, whenever he was mid-sentence, one of his “friends” was sure to groan and say how boring Ross was, how stupid it is to be smart, and that nobody cares. Cue the laughter of the live studio audience. This gag went on, pretty much every episode, for 10 seasons. Can you blame Ross for going crazy?

He goes on to say that Friends in fact portended a bad time for America in general and that the show may have even precipitated it – a period of remarkable anti-intellectualism and consumerism. But towards the end, Hopkins says we must not bully the nerds, we must protect them, because “they make the world a better place” – a curious call given that nerds are also building things like Facebook, Twitter, Airbnb, Uber, etc., services that, by and large, have negatively disrupted the quality of life for those not in the top 1%. These are nerds that first come to mind when we say they’re shaping the world, doing great things for it – but they’re not. Instead, these are really smart people either bereft of social consciousness or trapped in corporate assemblages that have little commitment to social responsibilities outside of their token CSR programmes. And together, they have only made the world a worse place.

But I don’t blame the nerd, if only because I can’t blame anyone for being smart. I blame the Invisible Barrier, which is slowly but surely making it harder for people embrace technical knowledge before it has been processed, refined, flavoured and served on a platter. The Barrier takes many shapes, too, making it harder to hunt down. Sometimes, it’s a scientist who refuses to engage with an audience that’s interested in listening to what she has to say. Sometimes, it’s a member of the audience who doesn’t believe science can do anything to improve one’s quality of life. But mostly, rather most problematically, the Barrier is a scientist who thinks she’s engaging with an enthusiast but is really not, and a self-proclaimed enthusiast who thinks she’s doing her bit to promote science but is really not.

This is why we have people who will undertake a ‘March for Science’ once a year but not otherwise pressure the government to make scientific outreach activities count more towards their career advancement or demand an astrology workshop at a research centre be cancelled and withdraw into their bubbles unmindful of such workshops being held everywhere all the time. This is why we have people who will mindlessly mortgage invaluable opportunities to build research stations against a chance to score political points or refuse to fund fundamental research programmes because they won’t yield any short-term benefits.

Unfortunately, these are all the people who matter – the people with the power and ability to effect change on a scale that is meaningful to the rest of us but won’t in order to protect their interests. The Monicas, Rachaels, Phoebes, Chandlers and Joeys of the world, all entertainers who thought they were doing good and being good, enjoying life as it should be, without stopping to think about the foundations of their lives and the worms that were eating into them. The fantasy that their combined performance had constructed asked, and still asks, its followers to give up, go home and watch TV.

Fucking clowns.

Featured image: A poster of the TV show ‘Friends’: (L-R) Chandler, Rachael, Ross, Monica, Joey and Phoebe. Source: Warner Bros.

The blog and the social media

Because The Wire had signed up to be some kind of A-listed publisher with Facebook, The Wire‘s staff was required to create Facebook Pages under each writer/editor’s name. So I created the ‘Vasudevan Mukunth’ page. Then, about 10 days ago, Facebook began to promote my page on the platform, running ads for it that would appear on people’s timelines across the network. The result is that my page now has almost as many likes as The Wire English’s Facebook Page: 320,000+. Apart from sharing my pieces from The Wire, I now use the page to share my blog posts as well. Woot!

Action on Twitter hasn’t far behind either. I’ve had a verified account on the microblogging platform for a few months now. And this morning, Twitter rolled out the expanded tweet character limit (from 140 to 280) to everyone. For someone to whom 140 characters was a liberating experience – a mechanical hurdle imposed on running your mouth and forcing you to think things through (though many choose not to) – the 280-char limit is even more so.

How exactly? An interesting implication discussed in this blog post by Twitter is that allowing people to think 280 characters at a time allowed them to be less anxious about how they were going to compose their tweets. The number of tweets hitting the character limit dropped from 9% during the 140-char era to 1% in the newly begun 280-char era. At the same time, people have continued to tweet within the 140-char most of the time. So fewer tweets were being extensively reworked or abandoned because people no longer composed them with the anxiety of staying within a smaller character limit.

But here’s the problem: most of my blog’s engagement had already been happening on the social media. As soon as I published a post, WordPress’s Jetpack plugin would send an email to 4brane’s 3,600+ subscribers with the full post, post the headline + link on Twitter and the headline + blurb + image + link on Facebook. Readers would reply to the tweet, threading their responses if they had to, and drop comments on Facebook. But on the other hand, the number of emails I’ve been receiving from my subscribers has been dropping drastically, as has the number of comments on posts.

I remember my blogging habit having taken a hit when I’d decided to become more active on Twitter because I no longer bore, fermented and composed my thoughts at length, with nuance. Instead, I dropped them as tweets as and when they arose, often with no filter, building it out through conversations with my followers. The 280-char limit now looks set to ‘scale up’ this disruption by allowing people to be more free and encouraging them to explore more complex ideas, aided by how (and how well, I begrudgingly admit) Twitter displays tweet-threads.

Perhaps – rather hopefully – the anxiety that gripped people when they were composing 140-char tweets will soon grip them as they’re composing 280-char tweets as well. I somehow doubt 420-char tweets will be a thing; that would make the platform non-Twitter-like. And hopefully the other advantages of having a blog, apart from the now-lost ‘let’s have a conversation’ part, such as organising information in different ways unlike Twitter’s sole time-based option, will continue to remain relevant.

Featured image credit: LoboStudioHamburg/pixabay.

Confused thoughts on embargoes

Seventy! That’s how many observatories around the world turned their antennae to study the neutron-star collision that LIGO first detected. So I don’t know why the LIGO Collaboration, and Nature, bothered to embargo the announcement and, more importantly, the scientific papers of the LIGO-Virgo collaboration as well as those by the people at all these observatories. That’s a lot of people and many of them leaked the neutron-star collision news on blogs and on Twitter. Madness. I even trawled through arΧiv to see if I could find preprint copies of the LIGO papers. Nope; it’s all been removed.

Embargoes create hype from which journals profit. Everyone knows this. Instead of dumping the data along with the scientific articles as soon as they’re ready, journals like Nature, Science and others announce that the information will all be available at a particular time on a particular date. And between this announcement and the moment at which the embargo lifts, the journal’s PR team fuels hype surrounding whatever’s being reported. This hype is important because it generates interest. And if the information promises to be good enough, the interest in turn creates ‘high pressure’ zones on the internet – populated by those people who want to know what’s going on.

Search engines and news aggregators like Google and Facebook are sensitive to the formation of these high-pressure zones and, at the time of the embargo’s lifting, watch out for news publications carrying the relevant information. And after the embargo lifts, thanks to the attention already devoted by the aggregators, news websites are transformed into ‘low pressure’ zones into which the aggregators divert all the traffic. It’s like the moment a giant information bubble goes pop! And the journal profits from all of this because, while the bubble was building, the journal’s name is everywhere.

In short: embargoes are a traffic-producing opportunity for news websites because they create ‘pseudo-cycles of news’, and an advertising opportunity for journals.

But what’s in it for someone reporting on the science itself? And what’s in it for the consumers? And, overall, am I being too vicious about the idea?

For science reporters, there’s the Ingelfinger rule promulgated by the New England Journal of Medicine in 1969. It states that the journal will not publish any papers with results that have been previously published elsewhere and/or whose authors have not discussed the results with the media. NEJM defended the rule by claiming it was to keep their output fresh and interesting as well as to prevent scientists from getting carried away by the implications of their own research (NEJM’s peer-review process would prevent that, they said). In the end, the consumers would receive scientific information that has been thoroughly vetted.

While the rule makes sense from the scientists’ point of view, it doesn’t from the reporters’. A good science reporter, having chosen to cover a certain paper, will present the paper to an expert unaffiliated with the authors and working in the same area for her judgment. This is a form of peer-review that is extraneous to the journal publishing the paper. Second: a pro-embargo argument that’s been advanced is that embargoes alert science reporters to papers of importance as well as give them time to write a good story on it.

I’m conflicted about this. Embargoes, and the attendant hype, do help science reporters pick up on a story they might’ve missed out on, to capitalise on the traffic potential of a new announcement that may not be as big as it becomes without the embargo. Case in point: today’s neutron-star collision announcement. At the same time, science reporters constantly pick up on interesting research that is considered old/stale or that wasn’t ever embargoed and write great stories about them. Case in point: almost everything else.

My perspective is coloured by the fact that I manage a very small science newsroom at The Wire. I have a very finite monthly budget (equal to about what someone working eight hours a day and five days a week would make in two months on the US minimum wage) using which I’ve to ensure that all my writers – who are all freelancers – provide both the big picture of science in that month as well as the important nitty-gritties. Embargoes, for me, are good news because it helps me reallocate human and financial resources for a story well in advance and make The Wire‘s presence felt on the big stage when the curtain lifts. Rather, even if I can’t make it on time to the moment the curtain lifts, I’ve still got what I know for sure is good story on my hands.

A similar point was made by Kent Anderson when he wrote about eLife‘s media policy, which said that the journal would not be enforcing the Ingelfinger rule, over at The Scholarly Kitchen:

By waiving the Ingelfinger rule in its modernised and evolved form – which still places a premium on embargoes but makes pre-publication communications allowable as long as they don’t threaten the news power – eLife is running a huge risk in the attention economy. Namely, there is only so much time and attention to go around, and if you don’t cut through the noise, you won’t get the attention. …

Like it or not, but press embargoes help journals, authors, sponsors, and institutions cut through the noise. Most reporters appreciate them because they level the playing field, provide time to report on complicated and novel science, and create an effective overall communication scenario for important science news. Without embargoes and coordinated media activity, interviews become more difficult to secure, complex stories may go uncovered because they’re too difficult to do well under deadline pressures, and coverage becomes more fragmented.

What would I be thinking if I had a bigger budget and many full-time reporters to work with? I don’t know.

On Embargo Watch in July this year, Ivan Oransky wrote about how an editor wasn’t pleased with embargoes because “staffers had been pulled off other stories to make sure to have this one ready by the original embargo”. I.e., embargoes create deadlines that are not in your control; they create deadlines within which everyone, over time, tends to do the bare minimum (“as much as other publications will do”) so they can ride the interest wave and move on to other things – sometimes not revisiting this story again even. In a separate post, Oransky briefly reviewed a book against embargoes by Vincent Kiernan, a noted critic of the idea:

In his book, Embargoed Science, Kiernan argues that embargoes make journalists lazy, always chasing that week’s big studies. They become addicted to the journal hit, afraid to divert their attention to more original and enterprising reporting because their editors will give them grief for not covering that study everyone else seems to have covered.

Alice Bell wrote a fantastic post in 2010 about how to overcome such tendencies: by newsrooms redistributing their attention on science to both upstream and downstream activities. But more than that, I don’t think lethargic news coverage can be explained solely by the addiction to embargoes. A good editor should keep stirring the pot – should keep her journalists moving on good stories, particularly of the kind no one wants to talk about, report on it and play it up. So, while I’m hoping that The Wire‘s coverage of the neutron-star collision discovery is a hit, I’ve also got great pieces coming this week about solar flares, open-access publishing, the health effects of ******** mining and the conservation of sea snakes.

I hope time will provide some clarity.

Featured image credit: Free-Photos/pixabay.

Ethics in the metadata

On April 30, I published an article discussing lapses in the media coverage of Eman Ahmed’s stint in India. Ahmed is an Egyptian woman who, until a day or so ago, had been undergoing treatment in Saifee Hospital, Mumbai, after a very rare genetic disorder had caused her body to quickly gain weight. As a result, she had been suffering from various disorders and neurological issues, and no doubt was mentally stressed as well. However, much of the Indian media sensationalised her condition and made a freak of her and presented her plight as a spectacle. Some reporters, as well as doctors, also resorted to language that – as one observer put it – dismissed Ahmed’s personhood and diminished her agency in all that was happening.

One of the two people I’d spoken to for the story, Rebecca Puhl, who studies the depiction of obesity in the media and its effects on those who produce and consume such content, provided some invaluable structure as well as perspectives that set up the story very well. Even if I couldn’t include all of the answers she’d provided to my questions in my piece, reading them alerted me to a range of issues and which I think also greatly, and usefully, limited my language and the story’s narrative. For example, it became clear that all the images used by articles on Ahmed in other outlets were unusable because (a) Puhl had highlighted how it was harmful to show people who were obese as just parts of their bodies, and most of the images fell prey to this mistake, and (b) there was no evidence of Ahmed or her family having granted permission for these images to be used.

So far so good. The problem arose when, at the time of publishing the article, I was careful to keep the headline, blurb and tags respectful of and sensitive to the content. This meant, for example, that I couldn’t mention either in the blurb or in the tags that Ahmed was being called “the world’s heaviest woman”. But without this phrase among the tags, the published article wouldn’t ‘rank’ on Google News – i.e. wouldn’t show up among the top five results – because this phrase is what most people were searching for on Google in order to get to content about Ahmed. Such ‘ranking’ is necessary if a story has to find widespread traction, more than Facebook or Twitter, the other major distribution channels, could provide. (Incidentally, the Facebook API also reads tags.) Since I also hadn’t included Ahmed’s image, the article’s natural discoverability had also been hampered.

So should I include the tag or shouldn’t I?

I did, eventually. And I’ve tried to reason my discomfort away saying I’ll be able to introduce a new, more sensitive way of thinking to a group of people who might not be aware of it this way.

The reasoning hasn’t worked yet. I’m not comfortable with this decision – as much as I’m uncomfortable with the fact that The System has forced me to make this decision in order for the story to be read. Conceivably, this difficult choice is inescapable for those seeking to popularise articles that disagree with a certain use of language on ethical grounds. On the other hand, the Google Empire is built on language, on its users employing this word or that in their searches, emails, conversations, etc. As a result, there is bound to be a clash when I, or someone else, refuses to use a certain phrase while Google is actively looking for, prioritising and monetising that phrase. This argument also applies to images: The Wire did not use an image of Eman Ahmed for the reasons specified above – but such images are exactly what catches people’s eyes when they’re scrolling down on Facebook or Twitter.

Then again, how much of this applies to the article’s body and how much to its metadata? I’m on the wall, even if others are likely to have taken sides. The article’s body will be read by humans and the metadata, by machines. So does it matter what the machines are reading as long as the humans are walking away with the right message? But seen another way, using unethical means to publicise content is surely more wrong, even if not absolutely wrong, than being completely ethical. What if the article shows up in the wrong contexts on the web? Also, is there any way one can walk away from these practices with a clean conscience? What’s the endgame going to be?

Featured image credit: Anemone123/pixabay.