The party-spirited cricket World Cup

Sharda Ugra has a sharp piece out in the Wisden Cricketers’ Almanack 2024 laying bare the ways in which the BJP hijacked the 2023 ODI Cricket World Cup via the BCCI, whose secretary Jay Shah is the son of Union home minister Amit Shah. The Reddit thread on the article has a link to a full archival copy.

It was clear to everyone the World Cup had been stage-managed by the BCCI; as I wrote when it concluded, just a few of the symptoms of the BJP’s interference were that Sunday games had been reserved for India, many tickets were vouchsafed for government officials or to bodies with ties to such officials, police personnel were present in the stands for many games, snatching away placards with shows of support for Pakistan; many spectators (but not all, and not everywhere) often chanted “jai shri Ram” — the BJP’s “call to arms”, as Ugra put it — in unison; Air Force jets flew past the Modi stadium named for Prime Minister Narendra (even though he’s alive) on the day of the finals, which only the government has the power to arrange; the man himself elected to bunk the game once it started to become clear India would lose it; and throughout the tournament the game’s broadcaster was fixated on showing visuals of celebrities, including BJP leaders and supporters, in the stands when they weren’t of the game itself.

Together with releasing the tournament schedule late, all-but-accidental delays in clearing visas for Pakistani and Pakistan-affiliated cricketers and journalists, suppressing the sale of merchandise affiliated with the Pakistani and Bangladeshi cricket teams, and DJs playing songs like “Ram Siya Ram” and “India jeetega” during India games, the BJP’s hyper-nationalist hand was in plain sight, especially to those who knew what to look for. Many of these feats had been foreshadowed during the 2022 Asia Cup, when Star Sports and Pepsi had joined in on the fun. To these incursions, Ugra’s essay has added something more in-your-face, and obnoxious for it:

… three independent sources — one each from the team, the ICC and the BCCI — have confirmed the existence of an all-orange uniform, which was presented to the team as an alternative two days before the [India-Pakistan] game. They had already been given a new training kit — an orange shirt and dark trousers — a week before their first fixture. When the all-orange kit arrived in the dressing-room, the players looked nonplussed, according to an insider. Here, the story split into two versions. One, out first, said the uniform was rejected because it “looks like Holland”. The other had the Indian cricketers saying to each other: “This is not on… We won’t do it… It is disrespectful to some of the members of the team” [referring to Mohammed Shami and Mohammed Siraj].

That this was an ICC tournament had become moot by this point, with the BJP-BCCI combine subsuming or just disregarding too many of its rules and tenets for the international body to matter. The BJP sought to have a literal saffron-versus-green contest on the ground, replete with provocative music and police presence — not to mention also packing the stands with people who booed Pakistani players as they walked in/out — and the BCCI obliged. The only reason this doesn’t seem to have succeeded was either an unfavourable comparison to the Dutch circket jersey — which I’m sure the BJP and/or the BCCI would have noticed beforehand — or that the players didn’t want to put it on. According to Ugra, an orange or a blue-orange jersey was on for a UNICEF event called “One Day for Children”, and the corresponding match was to be an India-Sri Lanka fixture three weeks after the match against Pakistan; there, India wore its traditional blue, presumably the BCCI had stopped insisting on the saffron option.

But what rankles more isn’t that the ICC folded so easily (Ugra: “The ICC demonstrated neither the nous nor the spine to resist the takeover”) but that the BCCI, and the BJP behind it, laboured all the time as if there would be no resistance to their actions. Because, clearly, the two things that seemingly didn’t go the BJP’s way were the result of two minimal displays of effective resistance: the first when “Young Indians among the ICC volunteers eventually had [“Ram Siya Ram”] removed from the playlist for the rest of the tournament”, and the second when the Indian men’s team refused to don the saffron tees and trousers.

The ICC is a faraway body, as much undermined by the Indian cricketing body’s considerable wealth and political influence in the country as by the BJP’s now well-known tactic to take advantage of every little administrative loophole, leeway or liberty to get what it wants. The latter alone is reason enough to not expect more from the ICC, at least not without being exposed a few times to the demands of the adversarial posture engaging with the BCCI merits. Instead, the BCCI’s capitulation — completed in 2019, when Jay Shah became its secretary — and its organisational strategies in the Asia Cup and the World Cup cement the conclusion that it cares nothing for rituals and traditions in service of the spirit of the game. There is no public-spiritedness, only party-spiritedness.

And just as the BJP wins its third term to form the national goverbment, the T20 World Cup will begin.

Featured image: A surfeit of India flags among spectators of the India versus South Africa match at the Melbourne Cricket Ground, 2015. Credit: visitmelbourne, CC BY 2.0.

So many cynical ads on TV

I wrote about cynical ads airing on Indian cable TV a while ago. Since then I’ve started to notice more such ads and thought it might be useful to maintain a running list.

  1. Rapido – Don’t bother with asking the government to improve public transport, instead race to the bottom with a form of transport that makes using Indian roads feel like a circle of hell.
  2. PhonePe insurance – Easy bike insurance, so easy that you can get it when a cop catches you, so maybe don’t bother until then. [video]
  3. Fogg – Men not wearing perfume is a deal-breaker, for no discernible reason other than a problem with something other than body odour, since that isn’t discussed. [video]
  4. PharmEasy – Don’t leave the house, give the app all your medical info, get deliveries at a discount, and don’t leave the house. [video]
  5. Swiggy Instamart – Order and expect deliveries in minutes, to the detriment of “delivery executives” labouring in terrible weather, traffic, errant motorists, foul air, etc. (One of the first ads Swiggy put out showed a little girl throwing a tantrum and the father appeasing her by ordering whatever she wanted, and having it delivered almost right away. Swiggy subsequently took this ad down from YouTube and cable.)
  6. Voltas AC – Why go to places with greenery or complain about bad air where you are when you can install this AC and get good air right in your living room? [video]
  7. Vimal Elaichi – Four Padma awardees – Amitabh Bachchan, Ajay Devgan, Shah Rukh Khan, Akshay Kumar – and Ranveer Singh in surrogate advertisements for chewing tobacco. Bachchan and Kumar pulled out after criticism. [video]
  8. Sony Ten – Ranbir Kapoor threatens a group of English cricket fans to chant “India jeetega” and BMKJ under pain of death, implied when he slams a giant axe on the table in front of them. [video]
  9. Uber – “#RentalHealthDay” for you to skip the stress of driving because, for an astonishingly small fee, another person will assume that stress for you and undermine their well-being. [video]
  10. Star Sports – While its ads for later matches were more sedate, its ad for the India-Pakistan T20 World Cup match packed macho and some mild emotional blackmail to fan fans’ frenzy [more here].
  11. Manyavar – Ranveer Singh in fancy house smiles and says, “Diwali is coming, you’re expected to be prepared” – for rich brats setting off loud, noxious crackers while the harm we suffer for that being blamed on us not being prepared. [video]
  12. Bose – Amazing noise-cancelling headphones for rich people so they can focus on just the light emitted by the firecrackers they’re (shown in the ad) setting off.

To be continued…